Can you rebrand a bad memory?
![Exxon Valdez (Sea River Mediterranean), Millennium Dome (O2), Windscale (Sellafield), Strangeways (Manchester prison), Philip Morris tobacco (Altria) and Tylenol which stayed the same](http://newsimg.bbc.co.uk/media/images/45510000/jpg/_45510878_top_comp_466.jpg)
Five that rebranded and one that didn't
By Craig Smith |
![](http://newsimg.bbc.co.uk/shared/img/999999.gif)
What has Abu Ghraib got in common with the Millennium Dome? They've both been shut down only to re-open under new names. But the rebranding trick is a hard one to pull off, especially when bad memories are fresh.
Sellafield, Altria, Sea River Mediterranean, Xe
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